Maruti Suzuki’s ‘Midas Touch’

Maruti Suzuki keeps repeating the records with every model it launch. The company seems to have the ‘Midas Touch’ to make gold out of everything. First it was the M800, which sold huge numbers followed by the Alto, and now it is the Swift.

The small car has crossed the 2 lakh mark within 36 months of its launch. It has emerged as the fastest selling hatch in India. The popularity of Swift also pushed the company to launch the Swift DZire, a compact sedan with all the basic Swift characteristics.

The smart looks, quick acceleration and great performance of the vehicle are adored by Indian consumers. The servicing facility provided by company make it more popular among the buyers. The Swift car has brought a radical change in car designing in India.

Maybe the Swift action was just waiting to happen as competitors in this segment were few and cars with striking features are yet to launch. Till then Swift can enjoy the glory.

posted by admin @ Monday, May 12th, 2008 Comments Off links to this post
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