European car manufacturers are becoming more Indian crazy. European cars are also striking a chord to the Indian car market. The cars are luxurious and stylish in every segment. They stand out for quality and reliability. Many manufacturers have opened their base in India to reach out to the Indian customer more effectively. While many have increased their targets for India, others are coming up with India specific cars.
Skoda India recently announced that it is developing a small car priced around Rs 3-5 lakh for the Indian market. BMW has already started marketing its cars with Indian flavour. Mercedes-Benz has upped its target for India and promise to give more luxury cars for the people here.
These car manufacturers have just started and already appear ecstatic. They are finding new opportunities in India which was not present before. The car industry has paved the way for new International players to get in to the Indian market which in turn provide a new direction to the Indian economy to rise.
Labels: European Cars, Indian car market
4 Comments:
More European car manufacture are finding bigger markets in India and China. Known European's business acumen it is easy to assume that they would peddle their stuff as the best in the world.
Europeans have known Indian market since centuries. They car market has opened up only recently and European are already here to cash in on the advantage. Bring in some European flavour to the high Japan centric car industry of Indian will be a refreshing change.
European car maker skoda is fleecing people by giving sub-standard products at exorbitant rates. It has been noticied that there are vast discrepancies between its European models and Indian ones. The other European car makers could do the same. Indian have to be cautions with these cars.
European cars looks great, feel sophisticated and drives smoothly. There is no parallel for European cars in the world. They are costlier than most cars available in the world but are always a generation ahead of the cars launched elsewhere.
India will be lucky to get such a exposure.
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