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Friday, 25 April 2008

Competition is good for consumers. It is not always that you get to witness a healthy competition in corporate, but the car sector is one place where you can see competition that pleases product buyers.

One may remember that Maruti Suzuki SX4 was the bestselling sedan in 2007-08 fiscal years. This success has spurned the rivals to upgrade their marketing strategies to newer levels. Hyundai Motors seems to have taken the competition very seriously.

The company has announced a grand discount of up to Rs 55,000 on its premium sedan Verna. Hyundai is offering a choice of accessories worth Rs 10,500 as an exchange bonus of Rs 15,000 and 4 percent discount on car loan amount. The sum total of the sops given to buyers adds up to 8 percent of the total car value. The car buyer not gets a premium car but also is rewarded with handsome discounts. So, all those who are planning to buy one can avail this attractive discount.

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1 Comments:

At 25 April 2008 16:58 , Anonymous niel_cars said...

Competition is there in every field but only thing that matters is if it is healthy or not.SX4 is doing a great success.so definitely to keep up their position strongly in the markets the rivals have to think of something that will attract the buyers.

 

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