BMW Mini
We have all heard news of BMW considering an entry into the small car segment. The BMW Mini that will be introduced to India shortly will be launched only in two cities - Delhi
The car will not be assembled at BMW’s Chennai plant. Instead, it will be imported as fully-built units. Now that’s a little sad because if it was assembled locally then price would have reduced by 30 percent. It’s expected to cost around Rs. 15-16 Lakh.
Labels: BMW, new car launch, small cars
2 Comments:
The Mini should not be manufactured in India to preserve its exclusivity in Indian market.
Mini will loose its halo if its falls under price tag of Rs 20 lakh.
It is sad that the famous BMW Minis will be sold only in Delhi and Mumbai, What about lesser know cities like Bangalore, Chennai and Chandigarh which have a high rate of car consumption. I think that BMW should consider these cities also.
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