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Tuesday, 4 March 2008

Women with a Spark
The Chevy Spark sold over 2000 cars in February 2008, a majority of which are owned by women drivers. Spark has charmed its way into women’s hearts posting an 80% increase in sales and topping the list of highest-sold cars for the month of Feb. The other car that has women swooning is the cute Chevy Aveo U-VA.

The sudden rush to buy the Spark has increased GMs market share beating that of its US rival Ford. This may very well be the first step towards women turning into major car market swingers – something that was pre-dominantly considered to be “a guy thing”.

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