Maruti Suzuki India has always been on the forefront to beat competition by providing quality products. Launching its entry level sedan Swift DZire, maruti wanted to rock sedan segment in India. Maruti is very quick to study the minds of its customers and work accordingly as it has suddenly discontinued Maruti Esteem when people felt it was not up to their taste. Now, Maurti has launched DZire that replaced Esteem.

Maruti already has achieved a grand success in small car segment by releasing popular brands like Maruti 800 and Maruti Swift. The success of cute, stylish and powerful Dzire which has generated a lot of excitement and curiosity among the car lovers, will be very crucial for Maruti to cement its position in sedan segment.

Maruti Suzuki is fast expanding its business to the rural areas than ever before. The car major is now looking at more income segments apart from the traditional businessman and urban salary groups. Last year the company has targeted government employees including teachers and also shop floor workers. The campaign received overwhelming responses and was a great success as maruti sold a whopping number of 23,000 cars including small cars and sedans under the scheme, last year.

This year the company is targeting buyers in rural areas. The company has devised the panchayat scheme to increase the sale of small cars at grass root level. Under the scheme, Maruti’s small cars will be available at discounted prices. Panchayat members, employers of regional rural banks, tahshildars and other government employees in rural areas are entitled to avail of this scheme.

Let’s hope the other car manufacturers like Honda, Tata Motors, Hyundai may take cue from Maruti to help rural people to own cars.

Tata Nano may further become cheaper when it hit the Indian roads in next few months. The appearance of Tata Nano, world’s cheapest car at auto expo has stirred up Indian auto industry and stunned many car manufacturers who thought manufacturing of 1 lakh car was just impossible. It’s all history now. Tata Motor is again waiting to give one more surprise by further reducing the price of Nano.

If reports are to be believed, Tata has formed a team to find out ways to cut down the cost of its Rs 1 lakh car. If the price of nano come down further, buyers of this car will be doubled than present one as all most all families would own it by bidding good-bye to their two-wheeler. It’s time to cheer-up for small car buyers!

Some car manufacturers make festivals more colourful than the rest. The Indian car giant Tata Motors is coming up with some interesting offers for this Ugadi. It has cut down the prices of its flagship models Indica and Indigo. The new Indica V2 Xeta will now cost you Rs 39,000 less and the price of Indigo CS has been brought down to Rs 3.60 lakh from the current Rs 4.5 lakh.

It would mean a lot of savings for the buyers. So guys! Who are waiting for the new Indigo CS can do so now. Or it will be never. The tradition of offering discounts and special offers during festival season will really encourage people to buy new cars and make the festivals a memorable event in their lives.

Many car manufacturers are generously offering good discounts and freebies to encourage people to buy their cars. They also reduced price of small cars after excise duty cut in union budget. But it is not sure how long it will be continued as the rise in the price of steels and other raw materials is forcing car manufacturers to withdraw offers and increase the price of cars including luxury cars and small cars.

The generosity and enthuse of car manufacturers would not last for a long time and it would always be a short lived. They can now withdraw all offers and increase the car’s price at any time depending on marketing conditions. People, who have kept their plans of buying new cars on hold in anticipation of further reduction in their prices, could loose more money if they wait for another few months. It’s right time to start buying their favorite car. Wait and watch may prove too costly as prices could be increased at any moment.

All the green car entrepreneurs take note of this. This may be your biggest chance to win a prize of 10 million dollar prize amount and also get your green car manufactured across the world.

This is all about a competition organized by the Progressive Automotive X Prize Foundation. It was unveiled by the New York mayor at the New York International Auto Show this month. The final competition will be held in September 2009 where the newly developed green cars will be tested across the country in US. Now, the tough part is that the car has to achieve at least 100 miles per gallon. It will add one more feather in India’s cap, if any Indian achieves this feat. The entries are still open for contestants.

Audi has always been synonymous with luxury and comfort. It would never give any chance to its customers to blame it for quality as it keeps releasing new version of its luxury cars very frequently to attract more customers. Now, Audi is releasing the new A4 luxury sedan in July with certain modification and additional features. The A4 will be sold at the price of locally assembled car in India.

Though the new A4 will be imported initially, it will sport the price tag of a locally assembled car. The new version of A4 was already launched in Europe a few months ago and became a grand success there. Audi India will assemble the A4 at its plant at Shndra and expects to sell 500 units of the new A4 in the first year.

It’s quite common that most top ranking officials engage themselves in writing books or memoirs after retirement. But Jagadish Khattar is exception to this. Even after his retirement, his enthuse and spirit to do something new in the auto industry never died away but is still fresh. Khattar, a former bureaucrat who has become an entrepreneur now wants to launch his own chain of multi-brand car service station.

The service stations starting from 2009 will offer service to all brands of cars under one roof. If you own several brands, you need not go or search any specific service station for each car. With this service station, all your vehicles get all the servicing required under one roof.

It is amazing to see him setting up an enterprise after retiring at the age of 65 from Maruti Suzuki India Limited. Services of such persons might be driving force behind Maruti which has been appreciated for having easy access to service station for all these years.

Indian auto industry is undoubtedly becoming a hottest hub for global players. Launching of new luxury cars, SUVs and sedans have become common these days in India by foreign car manufacturers like BMW, Audi, Mercedes-Benz in collaboration with Indian car manufacturers. Now, Toyota has joined this bandwagon by announcing the launch of Lexus cars in India.

Lexus brands have already captured the luxury car market globally and became hit all over the world including USA. Lexus is highest selling global marquee and will reach the Indian market through Toyota. Lexus cars are crafted with elegant design, powerful engines and superb interiors to woo people to buy these brands in India.

Toyota does not want to release any of the Lexus brands in hurry but will take at least a year to launch them. It will launch LS 450 sedan first and later on LX 470 SUV. Surely, slow and steady wins the game!

Swift sedan Dzire is making a sudden appearance on Wednesday and not on Saturday as aired before. It it will be launched on Wednesday. It could give Maruti Suzuki two days of publicity and long queues of buyers booking it over the weekend.

Whatever, it is a clever strategy by MSIL to make quick sales and ensure long demand over several months. Its only sedan in market now SX4 which is already on top of the charts and Dzire seem to repeat history. Many believe that though the car similar to Swift in appearance has several firsts in its features.