Maruti Suzuki is fast expanding its business to the rural areas than ever before. The car major is now looking at more income segments apart from the traditional businessman and urban salary groups. Last year the company has targeted government employees including teachers and also shop floor workers. The campaign received overwhelming responses and was a great success as maruti sold a whopping number of 23,000 cars including small cars and sedans under the scheme, last year.
This year the company is targeting buyers in rural areas. The company has devised the panchayat scheme to increase the sale of small cars at grass root level. Under the scheme, Maruti's small cars will be available at discounted prices. Panchayat members, employers of regional rural banks, tahshildars and other government employees in rural areas are entitled to avail of this scheme.
Let’s hope the other car manufacturers like Honda, Tata Motors, Hyundai may take cue from Maruti to help rural people to own cars.
Labels: Auto market competition, Car sales, Maruti Suzuki, new schemes, samll cars
3 Comments:
Really, it's great news and welcome move by Maruti in India. When other car manufacturers are only concentrating on urban areas, Maruti's intention to start a new village scheme will help many rural people buy small cars like Maruti 800 at very reasonable price. Other car companies should also think in Maruti's way.
The stagnation of urban market has eventually pushed the car companies to look for new markets. The move has be slow but it is a definite move to empower the rural classes at par with urban areas. Kudos for Maruti in taking the lead.
This taken by Maruti is too good.We should not concentrate the development only on urban ares.Maruti has studied the Indian their panchyat progrmme is definitely customers well and click their sales.
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