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Saturday, 8 March 2008

It’s a story of Tortoise beat the Hare in a “car race”. Last month, the Mahindra-Renault Logan suddenly sold out in large numbers to overtake Honda City, Hyundai Verna and Maruti Suzuki SX4. The Logan has always been appreciated for being a good mileage car. But for a long time, its price wasn’t helping sales. Promotional campaigns weren’t going its way either. The ‘most spacious sedan on Indian roads’ was unable to make much space for itself in our highly competitive car market. It was slowly drifting into oblivion.

A new price strategy from Mahindra-Renault has come to the Logan’s rescue. The family sedan now comes cheaper at Rs 4.5 lakh for petrol and Rs 5.75 lakh for diesel variant. Now, the car is most probably filling Mahindra Motors’ balance sheets alongside the Scorpio. We thought the new union budget might encourage Mahindra-Renault to come out with a smaller version of the Logan but that’s not what they have in mind. It will remain just the same. We hear there’s a new brand campaign in the works though.

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7 Comments:

At 10 March 2008 17:26 , Anonymous firangfunda said...

It is surprising that Logan is racing past other cars. Mahindra might be racing to bank and back several times a day. Logan was lost into oblivion when it has come back as Pheonix. Logan will continue to remain in the top five car chart for some time now, thanks to the fleet operators in the country.

 
At 11 March 2008 10:36 , Anonymous @ logan said...

Hi there!I am shocked to know that Logan is selling in large numbers.I think the only best thing Logan has is the Renault engine , because a close look into the materials, you will notice that the quality used is poor.

 
At 12 March 2008 14:53 , Anonymous Anonymous said...

Hi ! Mahindra Logan selling like hotcakes is not going to last very long dear friends. Actually, I think this is happening because there are hardly any good sedans available in that price bracket. Now with Swift Dzire coming up. I am sure sales of logan will be hit majorly.

 
At 12 March 2008 17:28 , Anonymous BK@Mumbai said...

It is nice to know that logan sales are going high.Off late it had a bad sales.I think Mahindra Renault needs concentrate more on its exterior as well as interior design.

 
At 22 June 2008 00:24 , Anonymous Anonymous said...

It is not suprising !! this car is a world seller .Ask any German which car has the highest procent of new cars regestered this year
YES Logan
It is sold under the name Dacia but still the same car

 
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At 9 October 2009 16:02 , Anonymous Anonymous said...

Logan rocks,
I have a logan and i can say that the drive, handling, mileage and the overall performance is above expectation....
plus mahindra renault have come up with the new LOGAN PLAY, i checked it out on http://www.facebook.com/MahindraRenaultLogan

 

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