Hyundai associates with IPL
How could the cars be far from cricket? After all, we have seen so many cars be displayed in cricket stadiums and then be given away to winners. The Indian Premium League has been all over the news for the past few weeks and car manufacturers have been just as eager to join the band wagon as have been the filmstars involved in it. The first IPL matches are commencing in April and Hyundai has already become an associate sponsor. They have bought an air time of 200 seconds per match for advertisements and other promotional campaigns. Hyundai is the only car manufacturer showing its products during the IPL matches.
As the battle of IPL begins, so will the battle of car promotions. Maybe we will see some cricketers endorsing cars for small towns as they too hail from such places. Like Dhoni from Ranchi, Harbhajan from Mohali, Irfan Pathan from Baroda, and Zaheer Khan from a small town in Maharashtra. In the past, Sachin Tendulkar had endorsed the Fiat Palio for some time. Follow the little master!
Labels: Car advertisement, Cricket, Hyundai, Sports
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