Ford suffered loss after selling JLR brands
Is any one know that how much Ford spent initially to buy luxury car brands-Jaguar and Land Rover? Ford bought these two high end brands in 1989 at a whooping $10 billion. Ford has invested such a big amount in Jaguar and Land Rover but failed to reap profits.
Ford suffered a huge loss by selling its luxury brands to Tata for merely $2.3 billion. As far as global players are concerned, they are firmly committed to make their vehicle more appealing and luxurious than their rivals. It is still not known as to why Ford failed to make these brands profitable. Big wigs of world’s auto industry are now thinking of revamping their brands to avoid selling of their brands to any other company after Ford’s failure in Jaguar brands.
Labels: Economical buy, Expansion in Indian auto industry, Ford, JLR deal, luxury cars, Tata Motor
1 Comments:
It is not necessary to that every body gain success, Ford Motors tried their best with the premium brands but could not succeed and now it is time for the Taqts's to prove themselves with the luxury brands.
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