It seems that B and C cities are emerging as profitable markets for car companies in the last year. The rising income and easy accessibility to loans have been largely responsible for driving car sales upwards in these cities. As metros have been are soon going to become a stagnant market, it makes sense that car manufacturers look for cities other than metros. Most of these car buyers in these cities are first time car owners and obviously go for entry level cars.
It is believed that Hyundai accounts 40 per cent of its sales including small cars and luxury cars are in cities other than the metros and six big cities in
The economy has picked in most towns and cities of India. The wealth is no longer concentrated in Indian metros. Hence buying a car has become an extension of luxury that people enjoy with more disposable income.
The car population in urban cities has grown so much that the car makers are targetting out side metros, this new develpoment is the positive sign of indain auto growth.Good work!
After having conquered the A grade cities of India, it is only natural that car manufacturer move to greener pastures like the B and C cities. Also car ownership has become more affordable. Everyone is happy-the buyer and manufacturer.
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