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Wednesday, 12 March 2008

BWM’s small car is a contrast to Tata’s Nano
Everyone is aware of the fact that the Tata Nano has re-defined the term 'small car' after its appearance at the last auto expo. So much so that even global car manufacturers like BMW, Audi and Mercedes-Benz have shown interest in this car segment. BMW will launch their popular small car brand MINI in India soon. This luxury small car is a stark contrast to the Tata Nano.

Once it arrives, the BMW Mini will most probably be the most luxurious and costliest small car in India. Compare that to Tata's world's cheapest car and you get to see the contrast. Overwhelming response to its luxury cars such as X3, X5, 3 series, and 5 series in India might have stimulated BMW to consider launching luxury small car. The MINI will be priced at around Rs. 20 lakh. Going by its price, BMW's small car doesn't register in Tata Motors' book of competitors for the Nano.

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4 Comments:

At 13 March 2008 09:27 , Anonymous Nagaraj said...

BMW Mini car is much awaited by my friends who want a premium small car. Now that everyone has a santro, fabia and alto, they want something to flaunt their style. i sure this news will delight them.

 
At 13 March 2008 10:33 , Anonymous cool_cars said...

I also read about BMW's small car coming to India.It is a great news, atleast now even i can afford to own a BMW, as it is going to be priced between Rs.15-20 lakh. India is best for small cars and it is nice to know that luxury car makers have understood the Indian car market well.

 
At 14 March 2008 19:39 , Anonymous payal_carindia said...

I think BMW is juts trying to force people to go for high priced normal cars. I think Mini is like any other small car in Europe i wonder why is its priced so high in India. Just because it is BMW, we have to pay so high is it?

 
At 18 March 2008 15:15 , Anonymous Sharma@gmail said...

BMW is a great car in luxury segment.I am sure this mini car is going to a be great success and am sure even the other luxury car makers will be joining this trend soon.

 

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