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Saturday, 12 January 2008

Our favorite Amby turns 50

It's time for celebration! Ambassador, from Hindustan Motors (HM) celebrates its golden jubilee. This oldie, who ruled the Indian roads for 50 long years, is the oldest automobile brand in India. Born in 1957 in Uttarpara in Kolkata, Ambassador was originally based on 1948 Morris Oxford and later on Land master.

Amby, as it commonly known, was sold 15,000 units per month. This was the only Indian-made vehicle that could be upgraded to a bullet-proof version. With the new generation car, Amby has lost its place in the auto market but it still a carries charm. Some of the central and state governments, as well as the tourism sector are still among its most loyal customers.

HM plans to Pamper Amby with a new limited edition model called the ‘The Golden Amby’ with new ceremonial color, upholstery, and fittings, but it will retain its bulky lines, along with the legendary “bench seat” at the front. HM will also introduce a new model every year that will run on either LPG, CNG, Petrol, or Diesel; and to add a little spice it will be also enhanced with sunroof.

So many new generation cars have come and vanished but Amby still retains its position in everyones heart. Truly said ‘Old is Gold’ and Amby will always be India’s favourite.

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3 Comments:

At 15 January 2008 17:46 , Anonymous Indraniel Dasgupto said...

Old is gold! Ambassador, recently celebrated its 50 years since inception. Also, your blog gives an overall view on the car and its beginning, growth etc. Quite enlightening!

 
At 15 January 2008 18:35 , Anonymous Col. Rajshekar said...

Amby is still my favourite car. It reatins its old world charm. While most companies are abondoning their old models Hindustan Motors has manged to keep it alive for 50 years. My first car was an Amby and i still drive one it around in Dheradhun. I am looking forward for HM's new Golden Amby edition.

 
At 16 January 2008 16:01 , Blogger Rashmi said...

I disagree with Indraniel and Col Rajshekar. Ambasssador was patronised by Indian government and was protected from European market developments. Other car makes were restricted from entering Indian market and hence Amby and Fiat thrived. There is nothing glorious about Amby turning 50!

 

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