Over the past two years, SUVs have gained a lot in popularity. From Tata’s Safari to Maruti Suzuki’s Grand Vitara or from Honda’s CR-V to Mitsubishi’s Pajero, almost every car manufacturer has one or more SUV models to boast of. Even the luxury brands haven’t left anything to imagination. BMW with its X3 and X5 models, Audi with Q7, Mercedes-Benz with M-Class and Volvo with the XC90 are a few examples.
Chevrolet has brought in the Captiva at a time when the competition in the SUV segment is really rough. With a price tag of around Rs. 18 lakh, the Captiva is pitted against popular models such as Honda CR-V, Ford Endeavour, Hyundai Tucson, Suzuki Grand Vitara, Mitsubishi Pajero and Nissan X-TRAIL. And those are just the models already present in the market. A lot of new SUV models are being considered for launch by many manufacturers and will arrive in the country soon. Hyundai has already showcased its new SUV - the
Though loaded with a good array of features, the Captiva is priced a little too high at Rs. 18 Lakh. It’s more expensive than many of its competitors and is priced nearly equal to the very popular CR-V and Pajero. The Tata Safari with its good list of accessories and standard features and attractive price tag of Rs. 11 Lakh has lured many SUV buyers. GM hopes that the Captiva’s captivating looks, thoughtful interiors and new generation diesel engine will see it through.
Labels: Auto-Expo, Chevrolet, General Motors, New launch, SUVs
1 Comments:
The price may, afterall, not be so high. SUV segment is hotting up and there is has been a gradual change in car ownership scenario also. Small car owners are moving to sedan ownership, entry level sedan car owner are moving to premium car segment and likewise. In the same way Captiva is likely to get a huge market share in SUVs.
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