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Monday, 3 December 2007

Tata vs Suzuki
If Tata and Suzuki is on the war front, who will be the winner?

Well, now you know Tata Motors Ltd. is set to present its ‘One Lakh’ car at the Auto Expo 2008. After launching this new car, Tata will beat the ‘Two Lakh’ car of Suzuki – the Maruti 800. M800 is the lowest level priced four-wheel automobile that is currently in the Indian market. After much anticipation and questions as to whether the new 1 lakh car will be a reality, Tata has announced it will debut on the Auto Expo 2008. I have faith in them but Suzuki’s says ‘No way’.

Suzuki started producing M800 in 1983 in India. The vehicle is still on the market as the least priced car. Tata’s One Lakh Car will be positioned as the least priced soon, because Suzuki has not yet announced its entry into the ultra low priced automobile market.

While Tata is on exploration with this new People’s dream, Suzuki is busy capturing hearts with its new hit: the “SX4” sedan. The question still remains as to who will win this battle in the ultra-cheap small car market.

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