Hyundai is considering another facelift for its flagship brand Sonata Embera. Sonata was well-received by Indian car enthusiasts on its introduction in July 2001.
But by 2006, it started feeling the heat of competition from other international car models and its sales graph went south. Doing what most car manufacturers do in such a crisis, Hyundai bounced back with a larger and better-looking ‘Sonata Embera’.
In order to win a larger clientele, Hyundai equipped the Embera with a diesel engine and offered an automatic transmission option. Although the tactics augmented the car’s appeal, they fell flat on sales expectations. Seeing the model’s success in other markets, adamant Hyundai does not seem ready to phase it out.
Actually, Sonata’s performance has never been doubted. If cars were to sell on the basis of performance, Sonata would have raked in a lot of moolah for Hyundai. Its low price and unique look have the potential to make endear it to car buyers.
A little bird has told that the new Embera could appear anytime in 2008, whereas the present market scenario suggests its launch sometime in 2009. Yet the speculations finally rest with Hyundai.
But by 2006, it started feeling the heat of competition from other international car models and its sales graph went south. Doing what most car manufacturers do in such a crisis, Hyundai bounced back with a larger and better-looking ‘Sonata Embera’.
In order to win a larger clientele, Hyundai equipped the Embera with a diesel engine and offered an automatic transmission option. Although the tactics augmented the car’s appeal, they fell flat on sales expectations. Seeing the model’s success in other markets, adamant Hyundai does not seem ready to phase it out.
Actually, Sonata’s performance has never been doubted. If cars were to sell on the basis of performance, Sonata would have raked in a lot of moolah for Hyundai. Its low price and unique look have the potential to make endear it to car buyers.
A little bird has told that the new Embera could appear anytime in 2008, whereas the present market scenario suggests its launch sometime in 2009. Yet the speculations finally rest with Hyundai.
Labels: Facelift, Hyundai, New launch
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