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Wednesday, 5 December 2007

Is Suzuki trying to shatter the small car dream?
Honeymoon days for small cars seem to be over, now experts are looking at them from a critical standpoint. The Japanese mini-car specialist, Suzuki Motor is taking a cautious view to the race to build a $3,000 car in India.

India's Tata Motors has previously said it plans to introduce a $3,000 car into the market by next year, while Nissan and Renault are also considering jointly launching a similarly priced vehicle in India by 2010.

Wonder how environment protection has suddenly become an issue to the Japanese car maker? Suzuki is worried about the low-cost cars meeting global standards of emission and automobile safety. Whether these cars would include airbags or seatbelts is yet to be seen.

The Maruti Suzuki India Limited market share majority is owned by the Japanese automaker, which now has a market share of more than 50 percent in India. However, its dominance is increasingly challenged by global automakers who will not rest until they take a large bite out of the extremely delicious Indian auto market pie.

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1 Comments:

At 10 December 2007 18:43 , Anonymous Naresh GN said...

The small car segment is hotting up. The biggest winner is the common man who is getting a wide choice. Hopefully, Maruti Suzuki will pull out many more surprises from its basket in the years to come by. It shuold lead the race.
The day has finally dawned on the "common man" when he is the center of attention for car companies. Its time to cheer folks!

 

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