Goodwill Hunting
All efforts to creation of goodwill through corporate social responsibility activities go a long way in marketing and eventually sale of the products, according to a recent study.
During the survey nearly 80 percent of Indian’s said that they would go for car makers who create employment opportunities in India and have environment friendly policies. Maruti got loads of praises for its high quality vehicles provided at low cost and its effort towards job creation in India.
It was also appreciated for bringing in international brands, in joint venture with Japanese car maker Suzuki, at the same time of their international launch. The automotive sector as a whole was lauded for job creation and employee satisfaction efforts. However the survey revealed that the automobile companies need to do more for environment conservation.
Reading the blogs here, it appears that GM, Honda, Toyota, and many others are planning to do just that.
Article submitted by Rajesh Sawant
During the survey nearly 80 percent of Indian’s said that they would go for car makers who create employment opportunities in India and have environment friendly policies. Maruti got loads of praises for its high quality vehicles provided at low cost and its effort towards job creation in India.
It was also appreciated for bringing in international brands, in joint venture with Japanese car maker Suzuki, at the same time of their international launch. The automotive sector as a whole was lauded for job creation and employee satisfaction efforts. However the survey revealed that the automobile companies need to do more for environment conservation.
Reading the blogs here, it appears that GM, Honda, Toyota, and many others are planning to do just that.
Article submitted by Rajesh Sawant
Labels: corporate social responsibilty, Environment friendly cars, Expansion in Indian auto industry, GM, Honda, Maruti, Suzuki, Toyota
1 Comments:
Wonder why they have service centers everywhere? Because Maruti knows its products and know they would require it. Maruti should stop rejoicing its M800 glory, and come up with some world class performance and style. Maruti must learn from the the big boys of car making.
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