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Tuesday, 4 December 2007

It’s a luxury-branded world we live in. Thanks to Google, I’ve got a leak on what Alfa Romeo in India will look like. Iconic, that is the perfect word suited for Alfa in India. I had never seen one of these before so I thought of googling it up more. Really wide, pretty low, and very sporty. It’s rare that we come across some great sporty cars in India. It is interesting in the fact that Alfa will bring a new face for Fiat in India.

There are some nice details about Alfa Romeo. Alfa is a car that can compete head-on with the BMW 3 Series and Mercedes C-Class and the Audi A4 in India. The exterior is pretty sweet. The unique grille housed between the jewel shaped headlight offers something we will have to wait for. And the news is that Alfa Romeo 159 will be the mainstay of the brand in the Indian market. Surprisingly the 159 has been Alfa’s most successful compact saloon in recent times.

Alfa look forward to price it competitively against the locally-assembled Mercs and BMWs. Alfa will certainly sell up to par with a price that of BMW 3 Series and Mercedes C-Class. However, sources say Alfa 159 should be launched with an entry price of Rs. 28 Lakh. I think sales will heavily depend on Indian road conditions and the company’s service back-up.

Article Submitted by Suresh Rao

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