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Thursday, 15 November 2007

Honda is in the news talking about its plans to launch the new Civic Hybrid in India. I liked the new commitment of Honda as it took a step to launch hybrids as a flagship model in India, coz most Indians do support eco-friendly movements. It makes sense with fuel prices up so much, but I was really taken by surprise when a series of hybrids decided to launch in a flurry – I mean take the Toyota Prius Hybrid for example.

I am quite excited over some of these neat ideas coming to India that will probably make a significant turn in the market. At this point I assume Honda has a pretty good market in India. Honda has already captured our market with its ‘buyers choice’ City, ‘luxurious’ Civic, and the ‘ready to go’ CR-V. From what I’ve heard, it is speculated that the Honda hybrids will be launched after the launch of their new hatchback “Jazz”. Even if the price of the hybrids remains unfixed, it is expected that the Honda Civic hybrid cars will cost about Rs. 20 Lakh in India, similar to the Toyota.

We can definitely expect a race to start in this new segment with Honda and Toyota leading the pack.

Article Submitted by Anand Sanjeev

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