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Tuesday, 18 September 2007

Isuzu Motors to start a commercial business in India
Japanese auto major Isuzu Motors Ltd. is planning to tie-up with Swaraj Mazda Limited and Sumitomo Corporation to build midsize buses in India, by the end of this month. The manufacturing plant might raise its head next to the existing plant of Sumitomo and Swaraj Mazda in Northern Delhi.

The buses will be priced at 20% more than the buses made by the local manufacturers. The buses are estimated to cost around $132,000. Though, initially the business will start with the midsize buses, the company is planning to manufacture trucks that cater to the Indian market by 2010. Isuzu Motors is well versed in manufacturing diesel engines.

The company’s new plant in northern Delhi is said to be capable of producing 40 to 50 thousand units per year, which might also rise with the company’s expansion. Apart from India, the company is also eyeing China and Russia. The buses produced by Isuzu motors, though slightly high on price compared to local manufacturers, are economically efficient when compared to other overseas manufacturers in India.

Isuzu also produces cars in the U.S and manufacturing buses or trucks may just be the entry point they are looking for to enter the Indian market. They can then later expand their industry in India by joining the Indian car manufacturing sector.

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