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Wednesday, 25 July 2007

Many companies have shown interest in buying the Jaguar and Land Rover brands from the Ford Motor Company. Private Equity firms in the US, such as Cerberus, which recently acquired Chrysler from Daimler, is one of the bidders in this race. One Equity and Ripplewood Holdings are other such private firms showing interest.

The surprise in this fray, for India, has been the interest shown by two of its top automobile companies – Tata and Mahindra&Mahindra. Tata Motors recently acquired an Anglo-Dutch steel company and is definitely one of the strong bidders for these Ford offerings. The proverbial Ford shortlist seems to have included both these firms as possible future owners of the Jaguar and Land Rover brand.

Every party concerned is being very tight-lipped about their various interactions and roles in the proceedings. One thing is for sure – the next time someone wants to buy a Jaguar or Land Rover, it could be from an Indian car manufacturer. What a leap for the Indian automobile sector!

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