The Ambassador’s fall in India
These days, our streets are full of imported cars, luxury sedans, and big vehicles laden with more advanced technologies, which paralyzed the market for the grand old ambassador. The youth drive the car market and the Ambassador does not even make it into the list of choices.
“Amby” is a four door sedan that was manufactured during late fifties. Tough body, magnificent grille, and protruding headlights were the main features of the once popular Ambassador. It also posed as an official vehicle in all government departments. But, lately, after India experienced a booming market for luxury cars, this old classic car has received less attention.
All the government officials prefer commuting in cars like Corolla, Lancer, and Benz, bringing down the Ambassador from its notable state. This Hindustan Motors child dominated the roads for a few decades and is quietly fading away.
With cozy cars overloaded with highly developed engines and other advanced technologies ruling the market, there is absolutely no scope for the Ambassador’s comeback.
Though the Ambassador has succeeded on Indian roads for decades and is still seen in abundance in the form of Taxis (visit Calcutta), it is making a slow but progressively steady exit from Indian roads.
“Amby” is a four door sedan that was manufactured during late fifties. Tough body, magnificent grille, and protruding headlights were the main features of the once popular Ambassador. It also posed as an official vehicle in all government departments. But, lately, after India experienced a booming market for luxury cars, this old classic car has received less attention.
All the government officials prefer commuting in cars like Corolla, Lancer, and Benz, bringing down the Ambassador from its notable state. This Hindustan Motors child dominated the roads for a few decades and is quietly fading away.
With cozy cars overloaded with highly developed engines and other advanced technologies ruling the market, there is absolutely no scope for the Ambassador’s comeback.
Though the Ambassador has succeeded on Indian roads for decades and is still seen in abundance in the form of Taxis (visit Calcutta), it is making a slow but progressively steady exit from Indian roads.
Labels: Ambassador losing its charm, Amby, Imported cars, luxury cars
1 Comments:
You ve said it- the car which symbolized India for so long - needs to metamorph into more modern, stylish & sexy avatar. Not only it shud move with the current times but also take on the future patterns. Any car lover can see the immense potential AMBY has to evolve into a desirable beautiful damsel. BELEIVE YOU ME- I VE DESIGNS FOR HER TO BE COMMERCIAL SUCCESS - I just need to know whom to contact. I would love to see the classic carry its lineage and yet evolve into modern appeal. - mayank0712@yahoo.com
Post a Comment
<< Home