It’s a woman’s day out, the notion that only men love to drive cars might have been right until some years ago, but not now. Today, automakers are also designing cars keeping in mind the modern, urban woman, who prefers being in the driver’s seat rather than being taken for a ride, literally.
Maruti Suzuki has launched Zen Estilo, a new hatchback in ‘pink,’ colour especially to cater to its women customers. While the debate goes on whether it is mauve or magenta or fuschia, one thing is certain that it IS a shade of PINK – a colour that has long been associated with femininity.
Powered with an 1100cc four cylinder engine, the sporty and stylish pink Zen Estilo comes with a 5-speed gearbox. The car looks a bit like Matiz, Innova and Honda City due to its monovolume shape.
If the exterior of the car would instantly appeal to a woman, the interiors will win her heart. Two-tone brown-beige interiors look very appealing and the quality of plastic used is also incredibly good for a small car.
The cute car has a feminine touch, not only in terms of colour but the looks too. Priced at around INR four lakhs, this car will not just suit the pocket of the modern woman but also take care of all her needs. While it may hurt the ego of men to be seen driving this ‘pink’ car, women can boast that they have a car especially designed for them.
However, if men can put their ego aside and give priority to the features of this car, they will not have a chance to complain.