Summer Camp 2012 For Mitsubishi Vehicles

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A 3-day free summer service check-up camp is going to be organized by Hindustan Motors Limited, from 17th May to 19th May 2012. Hindustan Motors Limited, the flagship venture of the multi-billion dollar CK Birla Group with its operations in Uttarpara in West Bengal will be arranging this camp for its Mitsubishi range of vehicles, which includes Pajero, Montero, Outlander, Cedia and Lancer, at its dealerships across the country.

During summer, one can imagine the overheated engines, frequent breakdowns and sweating car owners. These customer-centric services will enable the owners to enjoy joyous ride even in the harsh months of summer. There will be a list of services which include vehicle AC check-up, top-up of all vehicle fluids, assessment of vehicle condition, battery check and water wash- all without spending a penny. Special price on labour and parts can be availed if a vehicle is inspected during the summer camp and is brought for servicing latest by 19 Jun. 2012. Even the car care products and additives will bear a special price tag.

These check-up will ensure that long journeys undertaken by the car owners will be a smooth and comfortable, without any vehicular hiccups, making it a memorable joyride.

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Piaggio Vehicles Pvt. Ltd. Inaugurates Its New Showroom in Mumbai

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Vespa, the classic Italian icon that has become the symbol of a distinctive “way of life” around the world, has found a new destination in Maharashtra. Piaggio Vehicles Pvt. Ltd. which is the wholly owned Indian subsidiary of the Piaggio group, incepted a new dealership “Spice Motors” at Wagle Industrial Estate, Thane, Maharashtra.

Addressing the inaugural occasion, Mr. Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Private Limited (India) said, “We, at Piaggio look forward to our association with Spice Motors; a sought after brand name in the Mumbai two-wheeler market. They are well-equipped and have the experience to support us in our vision – Vespa’ India chapter success. They will incorporate Piaggio’s global best practices and processes, ensuring a superior sales and service experience for our valued customers in India.”

In order to strengthen its foothold in the state, the showroom is geared up with the best customer service care, quality and experience. The potential clientele of Vespa will be able to fetch its fine products and services at these showrooms.

Dealers from Spice Motors added, “We are glad to be associated with Vespa. Today marks a historic moment in the Indian two-wheeler segment as the iconic global-celebrity is being made available to patrons across Indian shores. We look forward to strengthening Vespa’s Indian journey.”

These well-equipped dealerships will encompass state of the art international facilities and offer excellent customer service, complete solutions from body work tools, spare parts, servicing, consulting et al.

The company plans to continue with the expansion plan to reach out to new markets. Two more Vespa dealerships are expected to be launched soon in the Bhandup and Goregaon areas.

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“Live Brilliant”- Hyundai’s Futuristic Design and technology

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The “Live Brilliant” campaign, launched by Hyundai Motor India Ltd. which is the country’s second largest car manufacturer and the largest passenger car exporter, portrays a strong emotional bond between the brand and its audience and is based on Hyundai’s unified global image. The campaign showcases some unforgettable moments from the life of their happy customers as “individuals” and “family”.

After a thorough readership survey carried on by the magazine, the “Best Customer Service” and the “Best Resale Value” awards by Auto India Best Brand Awards 2012 have been given to Hyundai for its good performance and for fulfilling their customer’s taste, preferences and meeting their expectation.

The advertisement depicts two short films with the theme of “self” and “family” wherein the Sonata and the Genesis are shown in their full flow. The back ground music has been taken from the movie “Like Crazy” directed by Juergen Bollmeyer who has won many awards. The bond between the customers and the brand is shown amiably.

Hyundai offers affordable and premium vehicles without compromising the design and technology. The slogan ‘New Thinking. New Possibilities’ has been very well visualized by this advertisement in which it is shown how the customers are provided with the new innovations, experiences and values beyond their expectations. As cars are the living spaces that play an important role in the life of an individual as per the “Modern Premium“, they also help in creating memories which can be cherished later. This campaign is the company’s first worldwide brand campaign with one single communication applied to all major markets. Hyundai’s enhanced status will help in better understanding of the company’s ‘Modern Premium’ values.

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ChangeMyTyre.com- First Online Tyre Store In India

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India’s first online Tyre store “ChangeMyTyre.com” was recently incepted in Gurgaon which will sell tyres online and will deliver them across all major cities in India. Mr. John Sculley, Managing Partner of Inflexionpoint Acquisition Corporation, Ex CEO of Pepsi and Ex CEO of Apple has inaugurated the store. At present, the company is starting with sales of Passenger Car Radials. In the coming months, it also plans to add tyre from other categories in its product range and sell accessories like alloy wheels even for new cars.

Mr. John Sculley praised the Changemytyre.com team for initiating such a concept in India which has gained tremendous popularity overseas where number of people turning to the internet to buy tyres online is increasing day by day. He also added that the impressive design of the site and the customer friendly layout will definitely rephrase the ways of selling tyres in India.

Mr. Neeraj Chauhan, CEO and Co- founder of Changemytyre.com said “Today a consumer has a wide choice of tyres to choose from but ends up buying a tyre which a dealer wants to sell. ChangeMyTyre.com is the first tyre ecommerce website in India and we hope to evolve as the must visit place for consumers while making their tyre purchase decision and for auto enthusiasts to keep track of new products and technologies related to tyres”. He added that the objective of ChangeMyTyre.com is to provide vast choice, transparency and convenience to the customers willing to buy car tyres online in India.

Fitment centers will be rolled out for the customers to get their tyres professionally installed. Presently there are 8 fitment centers in NCR. The company plans to spread its wings in 7 cities in the next 3 months and will come up with 40 fitment centers.

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FIAT India Inaugurates Its First Exclusive Dealership In Hyderabad, Tejaswi Motors

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FIAT India Automobiles Limited (FIAL), a joint venture between the FIAT group and the Tata Motors Limited, incepted its first dealership in Hyderabad, Tejaswi Motors, at Punnaiah Plaza. This world class dealership is FIAT’s first outlet in India with 5400 sq ft area and a 80 feet specially designed frontage which imparts the real FIAT feel to its customers.

Mr. Enrico Atanasio, Head- Commercial, Fiat India and Mr. A K Sinha- Country Head -Fiat Product Group, Tata Motors inaugurated the new dealership.

Mr. Enrico Atanasi, said: “FIAT group views India as a very strategic market and will be opening a new company to leverage this potential. Following our announcement, the fact that an existing TATA FIAT dealer, M/s Tejaswi Motors has taken the initiative in opening up an exclusive showroom for FIAT and providing the FIAT brand experience reconfirms the strong relationship and overall strategic approach we share with TATA. We are confident that this partnership with Tejaswi Motors will play a crucial role in intensifying customer base and enhancing customer experience in the city of pearls”

Mr. B S Neelkanta, Managing Director, Tejaswi Motors said, “We are extremely proud to be associated with FIAT India and are committed to provide our customers in Hyderabad a premium buying experience. FIAT diesel engines are very popular in the country and with Hyderabad being a strong diesel market historically; we have invested in opening this showroom at a very prominent location to offer excellent brand experience to both existing and potential customers.”

The Linea and Punto, two major existing models of FIAT will be retailed at the dealership. This new dealership will assist FIAT to spread its wings in India.

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Hyundai Launches 5 Star Assurance Program

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Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter proclaimed the “5 Star Assurance Program” which comprises of Total Maintenance Assurance, Motor Assurance, Warranty Assurance, Exchange Assurance and Roadside Assurance for its Santro and Next Gen i10 cars in order to improve its value proposition for its customers. This is a limited period offer.

Mr. Arvind Saxena, Director, Sales and Marketing, HMIL said, “Our new 5-Star Assurance Program is designed to offer 360-degree services to our customers ranging from maintenance to roadside assistance. The primary objective being to enhance customer satisfaction long after the purchase has been made.”

Free maintenance for 3 years or 40,000 kilometers (whichever is earlier) is assured in the “Total Maintenance Program”. Plus, as per the standard periodic maintenance service schedule and running repairs, the program will also cover all service and repair including parts and materials. An extended warranty for the third year or up to 40,000 kilometers is offered by the “Warranty Assurance Program” which also provides free ‘24 X 7 roadside assistance’ for a couple of years. An Exchange/Loyalty offer of Rs. 15,000 is also offered in this scheme for its customers. Comprehensive motor insurance at Re.1 will be provided by the “Motor Assurance Program”.

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Toyota Dealerships In Bangalore Host Exciting Motorsport Activities

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Toyota Kirloskar Motors Pvt. Ltd. displayed their concept cars from its EMR Series at their two prominent dealerships in Bangalore, Ravindu Toyota and Nandi Toyota. The carmaker also displayed exciting motorsport activities along with the exhibition of the cars. By this, TKM is further following the “WAKU DOKI” concept which means “excitement, joy and fun” in Japanese.

Etios Motor Racing (EMR) was introduced at the Auto Expo 2012 at Pragati Maidan in New Delhi. The new sporty avatar of the Etios will strengthen Toyota’s efforts in reaching out to the younger group and popularize motorsports in the country. TKM is also going to organize motorsport based activities for all age groups visiting the dealership which will include racing simulators, remote controlled cars on race tracks, children’s automotive learning area, and other relevant contests and activities. The company plans to spread the EMR brand and also spread its wings in 14 cities and 24 dealerships. There will be exhibition races, road shows and many more activities throughout the year.

Mr. Hidehisa Nagae, Executive Managing Coordinator-Marketing, Toyota Kirloskar Motor, said “We aim to exceed our customers’ expectations, and create many more happy customers. Recently, Toyota laid down its global mission, called WAKU DOKI which is to provide ‘excitement’, ‘joy’ and ‘fun’ through its products. Here in India, I am pleased that TKM has decided to start motorsports in the same global direction with the Etios brand.”

RK Ramesh, General Manager Conversion & Accessories, said: “Motorsports is gaining popularity in India, commanding a growing audience among the young, educated and dynamic; the demographic that the Etios Brand also reaches out to. We would like to take this opportunity to promote motorsports in India through EMR and capitalise on our global motorsport heritage. The response we have received so far has been good and we are amazed at the fantastic young talent that has appeared for the driver auditions from across the country. I am sure once we are done with the training programme and the EMR Series we will have a few world-class drivers representing not only Toyota Motorsports but our country as well.”

Etios Motor Racing

The EMR will be supported by TRD (Tyota Racing Development), the corporate brand from the Toyota affiliate, Toyota Technocraft Co. Ltd. The EMR Trophy Series which is scheduled to be held in the second half of 2013 will be based on a one make racing championship platform with FIA qualified cars. The racing parts will be supplied by TRD and their technical expertise will be utilized throughout the series. Toyota also plans to work with Red Rooster Racing (International) Pvt. Ltd., Bangalore based Indian motorsport expert, to better understand the sport in India. MRF (pioneer of motor racing in India) and DENSO (a Toyota affiliate that manufactures auto parts) will be associated as ‘Official Partners’ for EMR.

The young racers would be benefited by the Etios racing platform as it will help them to sharpen their skills and also train them to attain a competitive edge for their future in motorsports. The experts will mentor them. This series will help in bringing out the technological prowess of the manufacturer and the endurance levels of the Etios and the ‘fun to drive’ aspect of the vehicle.

For driver selection, online applications were open which recorded 3303 registrations. The first EMR camp just concluded after auditions in Pune, Delhi, Kolkata and Bangalore. The second and third camps which are scheduled for May-June will enable evaluators to arrive at the final line-up of 25 drivers.

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Ford India’s Steady Growth in April

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Ford India, a wholly owned subsidiary of the global automotive industry leader Ford Motors Company, has sold over 9,500 vehicles in April. Ford India has maintained its booming sales trend in the month of April also resulting in a sale of 9,569 units altogether including the domestic wholesales as well as the export units which depicts a growth of 13 percent.

The company has sold 7201 units in the domestic market and has exported 2,368 units last month. The company has seen a 103 percent growth in export which was 1,167 units sold in the month of April last year which depicts a sustained international demand. The export of the Figo Cape Verde has also enhanced the total number of International markets to 35.

“Following a very robust first quarter, Ford India continued to register steady sales growth in April despite an overall challenging auto market,” said Michael Boneham, president and managing director, Ford India. “Our exports are increasing and have doubled since last year, and we have held our own in domestic wholesales, contributing to an impressive 13 percent overall increase in sales.”

Recently Ford India has revealed the interiors of the urban SUV, EcoSport, at Auto China 2012 in Beijing which was earlier showcased at the Auto Expo held at Pragati Maidan in New Delhi in Jan. 2012 where Ecosport has grabbed the attention of a good number of auto enthusiast. Ecosport would be bought into India by mid-decade. It will be manufactured at Ford India’s plant in Maraimalai Nagar (near Chennai). It will also be manufactured in Camaçari, Brazil, Rayong, Thailand, and Chongqing, China.

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Tata Motors April Sales

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Tata Motors, country’s one of the major car manufacturer and passenger car exporter, has reported a total sale (including exports) of 60,086 vehicles last month which depicts a 7% drop in the sale as compared to that in April 2011. The company’s domestic sales of its commercial and passenger vehicles were 57,305 units last month which was 60,125 units in April 2011 that again portrays a drop of 5%.

The company had sold 34,647 commercial vehicles in India last month whereas 36,738 vehicles were sold in the month of April last year ie. there is a 6% decrease in the domestic sales. The number of LCVs sold last month was 24,818 which depict a 9% growth in the sales as compared to April 2011 sales when 22,802 units were sold. In the M & HCV segment, sales stood at 9,829 units which was 13,936 units in the month of April last year resulting in 29% decrease in sales.

In the passenger vehicle segment, Tata Motors have sold 23,658 units (22,658 Tata and 1,000 Fiat) last month which again represents a 7% fall in the sales as compared to 25,436 units (23,387 Tata and 2,049 Fiat) sold in April last year. The company has sold 8,028 units of Tata Nano and 3,669 units of Indigo last month whereas 10,012 units of Tata Nano and over 5,282 units of Indigo were sold in April 2011 which shows an abatement of 20% and 31% respectively.

The number of Indica sold last month were 6,913 which is higher by 63% as over 4,250 units were sold in the month of April last year. The Sumo/ Safari/ Aria/ Venture range accounted for sales of 4,048 units, an increase of 5%, over 3,843 units, sold in April, last year. Jaguar Land Rover sales in India has shown good growth.

Exports of the company have come down by 35 percent. The numbers of units exported last month were 2,781 whereas it was 4,258 in the month of April 2011.

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Hyundai Domestic Sales Up 10.9 Percent

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The country’s second largest car manufacturer and the largest passenger car exporter, Hyundai Motor India Limited (HMIL), has reported a 10.9 percent jump in domestic sales last month as compared to the corresponding month last year.

The company had sold 35,070 units last month whereas 31,636 units were sold in the month of April last year which reflects a 10.9 percent growth in its domestic sales. Exports of the company have come down by 4.3 percent. The number of units exported last month is 19,536 whereas it was 20,421 in the month of April 2011.

In the A2 segment which comprises of Eon, Santro, i10 and i20, the company has sold 44,891 units while in the A3 segment which includes the Accent and Verna, sales stood at 9579 units. In the A5 segment 66 units of Sonata and 70 units of Santa Fe were sold. The cumulative growth for the last month is 4.9 percent.

Mr. Arvind Saxena, Director, Marketing and sales, HMIL, said,” “Consumer confidence continues to be weak, prices went up following the excise hikes in the Union Budget and interest rates are yet to come down. Given the present conditions it’s a challenging market.”

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